LO1 - Market position

Market position

Market position means how successful the company is in their field.

Things that could show that 20th century fox is successful could be:
Revenue on films- how much money they make on each film
Market share- how much a company is worth
Polls- asking people their thoughts on the company and the products they make
Profits- how much they make in profit when looking at how much they spent on budget for the project
Reputation- have the films they've made been nominated for any awards such as Oscars or baftas
Success- are they successful nationally or internationally

20th century fox are obviously a very successful company and there are many ways to tell that they are indeed a successful company. One way we can see this is by looking at the total revenue of a selection of films produced by 20th century fox. If we take a look at some popular films produced by 20th century fox we can see their total revenues, for example Avatar earned a total domestic gross of $760,507,625 another popular film produced by 20th century fox would be Home alone this earned a domestic gross of $285,761,243. Another way we can tell if 20th century fox are successful is by looking at if they are successful both nationally and internationally. A way in which we can do this is again by looking at a films revenue but instead we compare the domestic and foreign earnings, lets use X-men days of future past as an example if we look at its domestic earnings we see that it earned $233,921,534 but if we then look at its foreign earnings we see that it earned $514,200,000 making a total of $748,121,534 globally. From these figures we can tell X-men days of future past earned more money internationally than nationally. So we now can see that 20th century fox are indeed successful both nationally and internationally.

Another way we can see if they are a successful company is by comparing there revenue to another company that offer the same products such as universal. If we then compare this years current total gross we see that as of the writing of this blog that 20th century fox have made over  $775,290,822
while universal have made $2,199,820,996. So we can see that 20th century fox have been successful so far this year but not as well as its competitors universal.