Advertising and promotion - means marketing the film to create maximum awareness to a specific target audience.
Bus posters
Trailers (online and in cinema)
Adverts on TV
Merchandise
Website banners
Events
Social media
Radio adverts
Magazines and newspapers
Billboards (mass audience)
David gauntlet(2002) discussed the rise of web 2.0
This is the change in the internet being a static, one way form of communication to a two way interactive medium .
You should try and apply ideas about how audiences now also contribute to the marketing of your film.
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