Hello and welcome to another Vlog, in this video we will be looking at the age, gender, lifestyle and spending power of the audience of my chosen film, which is X-men Days of Future Past.
John Hartley (1987) and Ien Ang (1991)
suggested that producers create invisible fiction or imaginary entities before creating a media
product. This is important as it allows the producers to target their product or film to a specific audience and then suite that audiences needs. In my film I believe that the audience would be more male dominant than female and intended for 20 year olds. We can see this in a audience profile for X-men Days of Future Past.
James, 20, loves the sci-fi genre of films this very thing has influenced his choice of friends, hobbies, personality, fashion sense and lifestyle.
He LITERALLY dreams of nothing other than sci-fi, 24/7 his life is full of sci-fi elements whether it be his fashion sense to the decorative items littered about his house. He is a very sociable person as he will attend conventions such as Comic Con with his friends who are also obsessed with the genre. Its the very thing that drives a conversation between himself and his closest friends.
He is very focused on personality as this is what sets himself apart from the crowd and allows him to be himself in all aspects of his life. He is a fanatic for comics, especially MARVEL comics. He is quick witted and active dedicating a vast amount of time to keeping himself fit and healthy but he loves to make space for a lovely Chicago Town pizza. All of these things are integral to making James able to commune his love of the sci-fi genre.
Gender
In X-men Days of Future Past we can see many examples that enforce the dominant gender in the audience profile, which is Male 60% / Female 40%. One such example is when there is a fight scene in Paris between Beast and Eric (Magneto), this agrees with the audience profile as this scene is very action heavy which males tend to find more enjoyment from also it agrees with the stereotype of men being the dominant gender as the scene is dominated by two characters exclusively who are males.
Another example that agrees with the audience profile is the character of Wolverine. Throughout the film he is a dominant character but is also shown as an "ideal self" (Carl rogers,1980) as he is a character that is represented to the Male audience as being a role model. He's shown as being strong and authoritative, but in contrast is also a kind and caring person which I believe most males would strive to gain these traits and be just like Wolverine. We can see the dominant gender being shown again in a certain scene where the mutants are hiding from the sentinels. The reason this reinforces the dominant gender as it co-insides with john Berger's theory of "men act, women appear" as the women in this scene do not contribute as much as the males reinforcing that they are the dominant gender. In contrast to this, in a earlier scene we see the roles reversed as the female is the one in control contradicting the audience profile and making the film in some select scenes more appealing to the female audience as any women watching the film may feel that the film is more relevant to them. Another scene that appeals more to the female audience is an action scene, but the difference here is its very emotional as it shows the x-men losing there final battle and has a lot more focus on the characters than the action, making a female audience appreciate and enjoy the scene.
Age
Also we can see in the film many examples that reinforce the projected age group who would watch this film (20yrs +). One such example is the action scenes in the film, this is because the action is very fast paced and is projected as more of a spectacle rather than just pointless action, also the audience may enjoy the action as there hobbies may include things such as video games and sports. Another example would be the comedy within the film as it aimed at a more mature audience who would understand the suggestive themes represented within the jokes and the audience may relate to this type of humour as something they have with there friends or family. The relationships within the film are also an example as they are mainly of friends going through hard times and making the right choice, this easily relates to the projected target audience as people of this age group will be facing many tough decisions at this point in there life. Another example is the story of the film as it has many plot points that viewers of this age group would find interesting compared to a younger or older audience which will help keep an audience enveloped within the films story. The final example would be the actors within the film, these actors such as Hugh Jackman, Jennifer Laurence and Michael Fasbender are very popular towards this age group as they are interesting and to some are attractive so having these in the film would entice this age group to go watch the film and see their favourite actors.
Lifestyle
NRS (national readership service LTD) is a separate organisation specialising in demographic information.
The audience that are most likely to go see my chosen film would be D- nest builders this lifestyle is finding a home in the city and I would put this category of people in my audience profile as the film showcases many popular cities that an audience may want to see. Because my film is a science fiction I believe it would appeal to "nest builders" as these people are established with a house but are working there way towards family life so they maybe more likely to own things related to the science fiction genre such as a video game console, PC or comic books. They may also attend events such as Comic con and E3 and may also dress up in cosplay. I believe this links to nest builders as they may go to events such as comic con and may then form relationships with others who love sci-fi and may ultimately lead to them starting a family. This also links to the theory put forward by Denis Mcquail that people consume media for four reasons (surveillance, escapism, building personnel identity and building personnel relationships) we can link escapism to our audience as the world in the film is very interesting and cool so a viewer after watching the film may then feel like they want to be apart of that world. A further extension of this could be that they escape to that world through cosplay and video games, these can make the viewer be apart of the world in a different media format. Another one of these features is building personnel identity this is where the viewer relates to actors/characters in the film so this relates to what we previously stated about there interest in cosplay and through this have built themselves a personnel identity because of the films impact on them.
Spending power
For my chosen film (X-men Days of Future Past) I chose the NRS social grade for spending power as being B,C1,C2. I believe this to be because in the film the characters have very ordinary jobs and are on a basic salary so when seeing the film advertised they could relate to that lifestyle and would want to see a film with characters that they can relate to as they themselves would be semi professionals or would be aspiring to be like the role models that are represented within the film. Another reason why I chose these specific social grades is because as previously mentioned people in these social grades are on a salary and because of this will be able to afford the film on Blu-ray and DVD but they may also be able to access the film online through streaming websites. I also believe this to be as people in this class are more likely to be able to afford to go watch the film and then after watching this my then be able to buy things such as posters and merchandise linked to the film also as nest builders they could also be able to afford to cosplay.
James, 20, loves the sci-fi genre of films this very thing has influenced his choice of friends, hobbies, personality, fashion sense and lifestyle.
He LITERALLY dreams of nothing other than sci-fi, 24/7 his life is full of sci-fi elements whether it be his fashion sense to the decorative items littered about his house. He is a very sociable person as he will attend conventions such as Comic Con with his friends who are also obsessed with the genre. Its the very thing that drives a conversation between himself and his closest friends.
He is very focused on personality as this is what sets himself apart from the crowd and allows him to be himself in all aspects of his life. He is a fanatic for comics, especially MARVEL comics. He is quick witted and active dedicating a vast amount of time to keeping himself fit and healthy but he loves to make space for a lovely Chicago Town pizza. All of these things are integral to making James able to commune his love of the sci-fi genre.
Gender
In X-men Days of Future Past we can see many examples that enforce the dominant gender in the audience profile, which is Male 60% / Female 40%. One such example is when there is a fight scene in Paris between Beast and Eric (Magneto), this agrees with the audience profile as this scene is very action heavy which males tend to find more enjoyment from also it agrees with the stereotype of men being the dominant gender as the scene is dominated by two characters exclusively who are males.
Another example that agrees with the audience profile is the character of Wolverine. Throughout the film he is a dominant character but is also shown as an "ideal self" (Carl rogers,1980) as he is a character that is represented to the Male audience as being a role model. He's shown as being strong and authoritative, but in contrast is also a kind and caring person which I believe most males would strive to gain these traits and be just like Wolverine. We can see the dominant gender being shown again in a certain scene where the mutants are hiding from the sentinels. The reason this reinforces the dominant gender as it co-insides with john Berger's theory of "men act, women appear" as the women in this scene do not contribute as much as the males reinforcing that they are the dominant gender. In contrast to this, in a earlier scene we see the roles reversed as the female is the one in control contradicting the audience profile and making the film in some select scenes more appealing to the female audience as any women watching the film may feel that the film is more relevant to them. Another scene that appeals more to the female audience is an action scene, but the difference here is its very emotional as it shows the x-men losing there final battle and has a lot more focus on the characters than the action, making a female audience appreciate and enjoy the scene.
Age
Also we can see in the film many examples that reinforce the projected age group who would watch this film (20yrs +). One such example is the action scenes in the film, this is because the action is very fast paced and is projected as more of a spectacle rather than just pointless action, also the audience may enjoy the action as there hobbies may include things such as video games and sports. Another example would be the comedy within the film as it aimed at a more mature audience who would understand the suggestive themes represented within the jokes and the audience may relate to this type of humour as something they have with there friends or family. The relationships within the film are also an example as they are mainly of friends going through hard times and making the right choice, this easily relates to the projected target audience as people of this age group will be facing many tough decisions at this point in there life. Another example is the story of the film as it has many plot points that viewers of this age group would find interesting compared to a younger or older audience which will help keep an audience enveloped within the films story. The final example would be the actors within the film, these actors such as Hugh Jackman, Jennifer Laurence and Michael Fasbender are very popular towards this age group as they are interesting and to some are attractive so having these in the film would entice this age group to go watch the film and see their favourite actors.
Lifestyle
NRS (national readership service LTD) is a separate organisation specialising in demographic information.
The audience that are most likely to go see my chosen film would be D- nest builders this lifestyle is finding a home in the city and I would put this category of people in my audience profile as the film showcases many popular cities that an audience may want to see. Because my film is a science fiction I believe it would appeal to "nest builders" as these people are established with a house but are working there way towards family life so they maybe more likely to own things related to the science fiction genre such as a video game console, PC or comic books. They may also attend events such as Comic con and E3 and may also dress up in cosplay. I believe this links to nest builders as they may go to events such as comic con and may then form relationships with others who love sci-fi and may ultimately lead to them starting a family. This also links to the theory put forward by Denis Mcquail that people consume media for four reasons (surveillance, escapism, building personnel identity and building personnel relationships) we can link escapism to our audience as the world in the film is very interesting and cool so a viewer after watching the film may then feel like they want to be apart of that world. A further extension of this could be that they escape to that world through cosplay and video games, these can make the viewer be apart of the world in a different media format. Another one of these features is building personnel identity this is where the viewer relates to actors/characters in the film so this relates to what we previously stated about there interest in cosplay and through this have built themselves a personnel identity because of the films impact on them.
Spending power
For my chosen film (X-men Days of Future Past) I chose the NRS social grade for spending power as being B,C1,C2. I believe this to be because in the film the characters have very ordinary jobs and are on a basic salary so when seeing the film advertised they could relate to that lifestyle and would want to see a film with characters that they can relate to as they themselves would be semi professionals or would be aspiring to be like the role models that are represented within the film. Another reason why I chose these specific social grades is because as previously mentioned people in these social grades are on a salary and because of this will be able to afford the film on Blu-ray and DVD but they may also be able to access the film online through streaming websites. I also believe this to be as people in this class are more likely to be able to afford to go watch the film and then after watching this my then be able to buy things such as posters and merchandise linked to the film also as nest builders they could also be able to afford to cosplay.
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