Distribution channels
Firstly distribution is the way a company gets the product to its viewers or audience. The way in which a product is distributed in recent years has changed dramatically. This is due to technological convergence, this is where technologies come together and this provides new services to the audience an example of this is a smartphone as in the past phones could only ring people but know you can watch films, use the internet and play games on them. The intended audience for my product is mass mainstream this means people internationally will see my product. There are many ways in which a viewer can watch my product for example they can buy it on DVD as 20th Century Fox are there own distributers so they can put there film onto DVD. Another example is on TV this is prominent for my company in general as both 20th Century Fox and Sky are owned by 21st century fox so they can show films on Sky made by 20th Century Fox this is what's known as synergy. Another way in which you can watch my film is on a mobile device this is possible as you can buy the film from places such as iTunes and Google play and then you download it onto your device and watch it in a variety of places. This is a form of converged technology as this downloading service has been integrated into the mobile platform, about ten years ago this would not have been available to this outlet but with the use of web 2.0 where everyone has access to the web so they can integrate this service into a mobile device. Web 2.0 has also been integrated into the cinema as previously the cinema would receive a film reel from the company who produced the film, this would cost the company a lot of money to develop the film on the reels, but with the introduction of web 2.0 the cinema is sent the film over the internet and then they can download the film which is much easier for the cinema to receive and costs the film company less to develop the film in this format.
X-men Days of Future Past
Theoretical performance
Production budget - $200,000,000
Domestic earnings - $233,921,534
Foreign earnings - $514,200,000
Worldwide earnings - $748,121,534
Home market performance
| Domestic DVD sales - $23,304,489 Domestic Blu-ray sales - $47,992,182 Total domestic video sales - $71,296,671 From this we can see that based on the budget of X-men Days of Future Past ($200,000,000) it was indeed a successful film as it made $748,121,534 worldwide. Therefore it yielded a profit of $548,121,534. Therefore using a range of distribution channels was successful as the audience had more access and choice to how they watched the film. Marketing One way in which X-Men Days of Future Past was advertised was through the use of a trailer, this will show scenes of the film to the viewer this will create interest for the viewer and may make them want to see the film when it comes out. This a form of new media as the video is being shown online to a mass audience and utilises web 2.0, this is a good use of advertising as it is targeted to the mass audience as it can then be shared onto social media platforms such as Facebook and Twitter and people can then comment on it and share it again. These websites in particular have had a major impact on the marketing for films as they attract a vast amount of people from around the world because they offer a way to communicate with friends and share opinions on topics and media such as film trailers that companies such as 20th Century Fox can pay to have their film trailers shown on these websites or they can make a page dedicated to a specific film. Another way in which it was advertised was through merchandise this is things such as toys, posters and clothing. This is a form of old media as toys and clothes have been around for a while and do not incorporate web2.0. Posters are another good method of marketing as these can be very eye catching to a viewer and can be viewed by a mass audience if they are placed in places like a city centre or at a cinema. Another way in which the film was advertised was through events such as comic con. This is a form of old media as events such as comic con have been around for many years, this is an effective form of advertising as fans of existing franchises can go see actors from a new instalment of a film franchise such as X-Men. The rise of web 2.0 has been a drastic change in the way films can be marketed as the new features incorporated into it make it much easier for films to be shared around the internet. Audiences have also influenced the way films are marketed through social media outlets such as Facebook and Twitter as this allows people to share trailers or images off a new film this can then let people comment on them giving opinions on the film and then the cycle repeats itself and it can be shared again. |
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